a game about the road you choose

shipE

Answer right, skip through candy fields. Answer wrong, survive the storm forest. Either way — you play.

choose your road

Level Select

level 1

Level 1

Entrepreneurship

Your health bar starts full and green. Wrong answers cost you health. If it ever runs out — you're out of the level. Get from Start to Finish in one piece.

level 3

Funding

Choose Your Story

You've just been accepted into Startup School. You have funding, a cofounder, ten years, and one chance to build a company that beats the competition.

Every decision changes your company. Some consequences appear immediately. Others may not appear until years later.

Choose carefully. Your company remembers what you do.

your first decision

What kind of company will you build?

This choice determines the industries, starting conditions, challenges, and opportunities you will face.

This level uses the United States startup, investment, lending, and tax environment as its general setting.

startup school · year 1

You're Funded.

STARTUP SCHOOL

Congratulations. Startup School has invested $100,000 in your company.

Funding $100,000 Pre-seed
Team 2 founders You + cofounder
Ownership 50 / 50 Founder split

What is pre-seed funding?

Pre-seed funding is early-stage capital used to help a startup turn an idea into a real business. It can pay for things such as product development, early employees, research, equipment, and customer acquisition.

YEAR 1 OF 10
Industry: —
1 2 3 4 5 6 7 8 9 10
YEAR 1 EVENT

Build the Company

Your startup has received $100,000 in pre-seed funding. What will you do with it?

What will you do?

Your choices affect the future of your company.

💎

Spend Investor Money on Yourself

Take money from the company for personal spending.

Time remaining 2:00

Pre-seed funding

Pre-seed funding is capital provided at the earliest stage of a startup. It is generally used to develop the idea, build an initial product, assemble a team, and test whether customers actually want it.

YEAR 2

Surprise

NARRATOR

Something unexpected happened.

ten years later

THE FINISH LINE

The road ends here. Now we find out who built the better company.

YOU

$0 Final Company Value
VS

COMPUTER

$0 Final Company Value

—

—

Answer to choose your road

candyland · the garden

Match every question to its answer

Press and drag from a question to the matching answer. Correct matches earn a shield. Wrong ones cost health.

candyland · the quicksand

You're stuck! Answer to break free

level 1 complete

YOU MADE IT!

You skipped through candyland and reached the finish line in one piece.

dark forest · the thorn path

Dodge the thorn branches

Use ↑ / ↓ (or the buttons) to switch lanes and dodge.

dark forest · gather your strength

Answer to unlock a power-up

👊 Super Punch
🦵 Super Kick

dark forest · the clearing

The Skeleton King blocks the way

Wait for the wind — then punch or kick to block it. Attack in between to deal damage.

level 1 complete

THE KING FALLS!

You survived the storm forest and defeated the Skeleton King.

out of health

THE ROAD WINS THIS TIME

Your health ran out before you reached the finish.